Calorón is an independent streaming channel that delivers local news, friendly chats, and interesting interviews. Based in Reconquista, Santa Fe. One of Argentina’s hottest provinces. The name references the ever-present sweltering temperatures that every native “santafesino” is perfectly accustomed to. Out of the gate, our intention was to bring to the forefront Santa Fe’s hot blooded passion for culture and having a good time. We decided upon infrared vision as our main motif. A way to visualize the high temperatures in everyday activities. The outcome is a fun, passionate visual identity that references a specific place and culture within Argentine streaming programs.